Samli, A. Coskun.

International consumer behavior in the 21st Century : impact on marketing strategy development / A. Coskun Samli. - New York, N.Y. : Springer. 2013 - 170 p. ill.

Includes bibliographical references and index.

9781493945825


Consumer behavior
Marketing

HF5415.32 / S254I 2013


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