Weingand, Darlene E.
Marketing/planning library and information services [electronic resource] / Darlene E. Weingand. - 2nd ed. - Englewood, Colo. : Libraries Unlimited, 1999. - 1 online resource.
Includes bibliographical references and index.
9781563086120 9780585192116 (electronic bk.)
Libraries--Public relations.
Information services--Public relations.
Advertising--Information services.
Information services--Marketing.
Information services--Planning.
Advertising--Libraries.
Libraries--Marketing.
Library planning.
Z716.3 / .W44 1999
Marketing/planning library and information services [electronic resource] / Darlene E. Weingand. - 2nd ed. - Englewood, Colo. : Libraries Unlimited, 1999. - 1 online resource.
Includes bibliographical references and index.
9781563086120 9780585192116 (electronic bk.)
Libraries--Public relations.
Information services--Public relations.
Advertising--Information services.
Information services--Marketing.
Information services--Planning.
Advertising--Libraries.
Libraries--Marketing.
Library planning.
Z716.3 / .W44 1999