Research in media promotion [electronic resource] /
edited by Susan Tyler Eastman.
- London : Routledge, 2014.
- 1 online resource.
- LEA's communication series .
Includes bibliographical references and indexes.
9780805833829 9780585365473 (electronic bk.)
Advertising--Television programs--United States.
PN1992.8.A32 / R47 2014
Includes bibliographical references and indexes.
9780805833829 9780585365473 (electronic bk.)
Advertising--Television programs--United States.
PN1992.8.A32 / R47 2014