Ellwood, Iain.
The essential brand book over 100 techniques to increase brand value / [electronic resource] : Iain Ellwood. - 2nd ed. - London : Kogan Page, 2002. - 1 online resource
Includes bibliographical references and index.
9780749438630 9780585442952 (electronic bk.)
Brand name products.
Product management.
HD69.B7 / E45 2002
The essential brand book over 100 techniques to increase brand value / [electronic resource] : Iain Ellwood. - 2nd ed. - London : Kogan Page, 2002. - 1 online resource
Includes bibliographical references and index.
9780749438630 9780585442952 (electronic bk.)
Brand name products.
Product management.
HD69.B7 / E45 2002