Lovelock, Christopher
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz - 7th ed., global ed. - Boston, Mass. : Pearson, c2011 - 648 p. : ill. (some col.)
Includes bibliographical references and indexes
9780136118749
Marketing--Management
Professions--Marketing
Service industries--Marketing
Customer services--Marketing
HF5415.13 / L683S 2011
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz - 7th ed., global ed. - Boston, Mass. : Pearson, c2011 - 648 p. : ill. (some col.)
Includes bibliographical references and indexes
9780136118749
Marketing--Management
Professions--Marketing
Service industries--Marketing
Customer services--Marketing
HF5415.13 / L683S 2011