Taylor, David, 1964-
The brandgym a practical workout for boosting brand and business / [electronic resource] : The brand gym : a practical workout for boosting brand and business / David Taylor. - Chichester : Wiley, c2003. - 1 online resource
Spine title: The brandgym.
Includes bibliographical references and index.
9780470847107 9780470856598 (electronic bk.)
Brand name products.
Product management.
HD69.B7 / T39 2003
The brandgym a practical workout for boosting brand and business / [electronic resource] : The brand gym : a practical workout for boosting brand and business / David Taylor. - Chichester : Wiley, c2003. - 1 online resource
Spine title: The brandgym.
Includes bibliographical references and index.
9780470847107 9780470856598 (electronic bk.)
Brand name products.
Product management.
HD69.B7 / T39 2003