Corporate branding : areas, arenas and approaches /
edited by T C Melewar and S F Syed Alwi.
- xxiii, 261 pages : illustrations
Includes bibliographical references and index.
9780415721127
Marketing.
Consumers' preferences.
HF5415 / C676 2015
Includes bibliographical references and index.
9780415721127
Marketing.
Consumers' preferences.
HF5415 / C676 2015