BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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McQueen, Josh

Building brand trust : discovering the advertising insight behind great brands / Josh McQueen ; edited by Caroline M. Smith - [S.l.] : Xlibris Corporation, 2013. - 393 p. : ill.

Includes index

ISBN: 9781477105016

Subjects--Topical Terms:
Branding (Marketing)

LC Class. No.: HF5415.1255 / M268B 2013

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