Essentials of marketing research (Record no. 135240)

000 -LEADER
fixed length control field 00794nam0a22002170a04500
001 - CONTROL NUMBER
control field 000023135
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190419110244.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field s1999 xxu 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471170682
035 ## - SYSTEM CONTROL NUMBER
System control number 2001023411
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number K852E
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, V.
245 10 - TITLE STATEMENT
Title Essentials of marketing research
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, N.Y. :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. 1999
300 ## - PHYSICAL DESCRIPTION
Extent 623
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING RESEARCH
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Aaker, David A.
Personal name Day, George S.
991 ## -
-- 02
-- 02
-- การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
  WeedRenovate       Main Campus Main Campus Book Shelves 2019-04-19 HF5415.2 K852E 290120010001 2019-04-19 2019-04-19 Books
          Main Campus Main Campus Book Shelves 2019-04-19 HF5415.2 K852E 290120010002 2019-04-19 2019-04-19 Books


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