000 -LEADER |
fixed length control field |
00794nam0a22002170a04500 |
001 - CONTROL NUMBER |
control field |
000023135 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190419110244.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s1999 xxu 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0471170682 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2001023411 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.2 |
Item number |
K852E |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kumar, V. |
245 10 - TITLE STATEMENT |
Title |
Essentials of marketing research |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York, N.Y. : |
Name of publisher, distributor, etc. |
Wiley, |
Date of publication, distribution, etc. |
1999 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
623 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
MARKETING RESEARCH |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Aaker, David A. |
|
Personal name |
Day, George S. |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |