000 -LEADER |
fixed length control field |
00884nam0a22002410a04500 |
001 - CONTROL NUMBER |
control field |
000029505 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190419110757.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s1991 xxu 0000 000 0 eng d |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2001029861 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
S726F 1991 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Stanton, William J. |
245 10 - TITLE STATEMENT |
Title |
Fundamentals of marketing |
250 ## - EDITION STATEMENT |
Edition statement |
9th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York, N.Y. : |
Name of publisher, distributor, etc. |
McGraw-Hill, |
Date of publication, distribution, etc. |
1991 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
668 p. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
MARKETING |
|
Topical term or geographic name entry element |
MARKETING |
General subdivision |
CASE STUDIES |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Etzel, Michael J. |
|
Personal name |
Walker, Bruce J. |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A47008 |
Link information for field corresponding to 9XX field |
Feb 16 2005 4:25PM |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |