000 -LEADER |
fixed length control field |
00855nam0a22002290a04500 |
001 - CONTROL NUMBER |
control field |
000031394 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190422111048.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s1990 xxu 0000 000 0 eng d |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2001031774 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
K674M 1990 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip. |
245 10 - TITLE STATEMENT |
Title |
Marketing : an introduction |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Englewood Cliffs, N.J. : |
Name of publisher, distributor, etc. |
Prentice-Hall, |
Date of publication, distribution, etc. |
1990 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
592 p. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
MARKETING |
|
Topical term or geographic name entry element |
MARKETING |
General subdivision |
MANAGEMENT |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Armstrong, Cary |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A47008 |
Link information for field corresponding to 9XX field |
Feb 16 2005 3:32PM |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |