000 -LEADER |
fixed length control field |
00812nam0a22002170a04500 |
001 - CONTROL NUMBER |
control field |
000035142 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190422111405.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s1986 xxu 000 0 eng d |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2001035572 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.126 |
Item number |
K379D |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Katzenstein, Herbert |
245 10 - TITLE STATEMENT |
Title |
Direct marketing |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Columbus, Ohio : |
Name of publisher, distributor, etc. |
Charles E. Merrill Pub. Co., |
Date of publication, distribution, etc. |
1986 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
466 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
MARKETING |
|
Topical term or geographic name entry element |
DIRECT SELLING |
|
Topical term or geographic name entry element |
DIRECT MARKETING |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Sachs, William S. |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |