000 -LEADER |
fixed length control field |
00817nam0a22002410a04500 |
001 - CONTROL NUMBER |
control field |
000037156 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190422111543.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s1993 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0135175666 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2001037622 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5823 |
Item number |
R877K 1993 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Russell, J. Thomas |
Dates associated with a name |
1941- |
245 10 - TITLE STATEMENT |
Title |
Kleppner's advertising procedure / |
Statement of responsibility, etc. |
J. Thomas Russell, W. Ronald Lane |
250 ## - EDITION STATEMENT |
Edition statement |
12th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Englewood Cliffs, N.J. : |
Name of publisher, distributor, etc. |
Prentice Hall, |
Date of publication, distribution, etc. |
c1993 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
755 p. : |
Other physical details |
ill. (some col.) |
490 0# - SERIES STATEMENT |
Series statement |
The Prentice Hall series in marketing |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
ADVERTISING |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Lane, W. Ronald |
991 ## - |
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |