| 000 -LEADER |
|---|
| fixed length control field |
00869nam0a22002290a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000037472 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190422111557.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s2544 th 0000 000 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9742815356 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2001037939 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5821 |
| Item number |
พ172ก |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
พจนา สุนทรพงศ์ |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
การโฆษณากับสังคม |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Advertising in contemporary society |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
กรุงเทพฯ : |
| Name of publisher, distributor, etc. |
แผนกตำราและคำสอน มหาวิทยาลัย, |
| Date of publication, distribution, etc. |
2544 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
145 หน้า |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
โฆษณา |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
มหาวิทยาลัยกรุงเทพ. |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A37125 |
| Link information for field corresponding to 9XX field |
Nov 14 2004 5:41PM |
| 991 ## - |
|---|
| -- |
03 |
| -- |
03 |
| -- |
โฆษณา การสื่อสารเพื่อการตลาด |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
BU Textbook |