| 000 -LEADER |
|---|
| fixed length control field |
00786nam0a22001930a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000039103 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190422111722.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s1987 xxu fnx000 000 0neng d |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2001039590 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
H362 1987 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Handbook of modern marketing / |
| Statement of responsibility, etc. |
Victor P. Buell, editor |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York, N.Y. : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
c1987 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
2174 p. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Buell, Victor P., |
| Relator term |
ed. |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A37125 |
| Link information for field corresponding to 9XX field |
Sep 27 2004 11:39AM |
| 991 ## - |
|---|
| -- |
02 |
| -- |
02 |
| -- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |