000 -LEADER |
fixed length control field |
00580nam0a22001930a04500 |
001 - CONTROL NUMBER |
control field |
000043057 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190422113612.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s1994 enk 000 0 eng d |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2001043582 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5823 |
Item number |
S762B |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Stobart, Paul, ed. |
245 10 - TITLE STATEMENT |
Title |
Brand power |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Hampshire : |
Name of publisher, distributor, etc. |
Macmillan Press, |
Date of publication, distribution, etc. |
1994 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
255 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
ADVERTISING |
General subdivision |
BRAND NAME PRODUCTS |
|
Topical term or geographic name entry element |
BRAND NAME PRODUCTS |
General subdivision |
MARKETING |
991 ## - |
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |