| 000 -LEADER |
|---|
| fixed length control field |
00552nam0a22001810a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000047147 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190422113924.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s1997 xxu 000 0 eng d |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2001047727 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P96 .M34 |
| Item number |
A422M |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Albarran, Alan B. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Management of electronic media |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Belmont, Calif. : |
| Name of publisher, distributor, etc. |
Wadsworth Pub. Co., |
| Date of publication, distribution, etc. |
1997 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
324 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MASS MEDIA |
| General subdivision |
MANAGEMENT |
| 991 ## - |
|---|
| -- |
03 |
| -- |
03 |
| -- |
โฆษณา การสื่อสารเพื่อการตลาด |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |