000 -LEADER |
fixed length control field |
00827nam0a22002170a04500 |
001 - CONTROL NUMBER |
control field |
000050190 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190422132954.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s1979 xxu 000 0 eng d |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2001050820 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
F736V |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
French, Warren A. |
245 10 - TITLE STATEMENT |
Title |
Views of marketing : a reader |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York, N.Y. : |
Name of publisher, distributor, etc. |
Harper & Row, |
Date of publication, distribution, etc. |
1979 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
316 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
MARKETING |
|
Topical term or geographic name entry element |
MARKETING |
General subdivision |
ADDRESSES, ESSAYS, LECTURES |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Sekely, William S. |
|
Personal name |
Gates, Roger H. |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |