000 -LEADER |
fixed length control field |
00711nam0a22002290a04500 |
001 - CONTROL NUMBER |
control field |
000052620 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190422133154.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s1998 xxu 0000 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0534507549 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2001053303 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5825 |
Item number |
M437C 1998 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Meeske, Milan D. |
245 10 - TITLE STATEMENT |
Title |
Copywriting for the electronic media : |
Remainder of title |
a practical guide |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Belmont, Calif. : |
Name of publisher, distributor, etc. |
Wadsworth Pub. Co., |
Date of publication, distribution, etc. |
1998 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
295 p. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising copy. |
|
Topical term or geographic name entry element |
BROADCAST ADVERTISING |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A37125 |
Link information for field corresponding to 9XX field |
Nov 21 2004 4:17PM |
991 ## - |
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |