000 -LEADER |
fixed length control field |
00663nam0a22002170a04500 |
001 - CONTROL NUMBER |
control field |
000052742 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190422133159.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2000 xxu 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0761912452 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2001053426 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5823 |
Item number |
I573 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Jones, John Philip, ed. |
245 10 - TITLE STATEMENT |
Title |
International advertising : realities and myths |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Thousand Oaks, Calif. : |
Name of publisher, distributor, etc. |
Sage, |
Date of publication, distribution, etc. |
2000 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
412 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
ADVERTISING |
|
Topical term or geographic name entry element |
ADVERTISING MEDIA PLANNING |
|
Topical term or geographic name entry element |
ADVERTISING, COMPARISON |
991 ## - |
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |