| 000 -LEADER |
|---|
| fixed length control field |
00673nam0a22001570a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000052779 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190422133200.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s1969 xxu 000 0 eng d |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2001053465 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Buzzell, Robert D. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research and information systems : text and cases |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
1969 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
788 |
| 991 ## - |
|---|
| -- |
02 |
| -- |
02 |
| -- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |