000 -LEADER |
fixed length control field |
00837nam0a22002170a04500 |
001 - CONTROL NUMBER |
control field |
000055781 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190422133437.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s1986 xxu 0000 000 0 eng d |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2001056519 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.12 .J3 |
Item number |
K674N |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip. |
245 14 - TITLE STATEMENT |
Title |
The new competition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Englewood Cliffs, N.J. : |
Name of publisher, distributor, etc. |
Prentice Hall International, |
Date of publication, distribution, etc. |
1986 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
292 p. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
MARKETING |
General subdivision |
JAPAN |
|
Topical term or geographic name entry element |
EXPORT MARKETING |
General subdivision |
JAPAN |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Fahey, Liam |
|
Personal name |
Somkid Jatusripitak |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |