| 000 -LEADER |
|---|
| fixed length control field |
01047nam0a22002530a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000060946 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190422142020.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s2001 enk fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273638718 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2001061761 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.123 |
| Item number |
P447M |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pelsmacker, Patrick de |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing communications / |
| Statement of responsibility, etc. |
Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Harlow : |
| Name of publisher, distributor, etc. |
Financial Times Prentice Hall, |
| Date of publication, distribution, etc. |
2001 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
509 p. : |
| Other physical details |
col. ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
COMMUNICATION IN MARKETING |
| Geographic subdivision |
EUROPE |
|
|---|
| Topical term or geographic name entry element |
ADVERTISING |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Geuens, Maggie |
|
|---|
| Personal name |
Bergh, Joeri Van den |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A33069 |
| Link information for field corresponding to 9XX field |
Dec 4 2003 4:01PM |
| 991 ## - |
|---|
| -- |
02 |
| -- |
02 |
| -- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |