000 -LEADER |
fixed length control field |
00809nam0a22002050a04500 |
001 - CONTROL NUMBER |
control field |
000062505 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190422142133.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s1996 xxu 000 0 eng d |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2001063347 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF1416 |
Item number |
C946G |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Czinkota, Michael R. |
245 10 - TITLE STATEMENT |
Title |
Global marketing |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Fort Worth, Tex. : |
Name of publisher, distributor, etc. |
Dryden, |
Date of publication, distribution, etc. |
1996 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
648 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
EXPORT MARKETING |
General subdivision |
MANAGEMENT |
|
Topical term or geographic name entry element |
INTERNATIONAL BUSINESS ENTERPRISES |
General subdivision |
MANAGEMENT |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Ronkainen, Ilkka A. |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |