000 -LEADER |
fixed length control field |
00877nam0a22002290a04500 |
001 - CONTROL NUMBER |
control field |
000069474 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190422142703.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s1997 xxu 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071146369 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2001070458 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.129 |
Item number |
P447M |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Pelton, Lou E. |
245 10 - TITLE STATEMENT |
Title |
Marketing channels : a relationship management approach |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Boston, Mass. : |
Name of publisher, distributor, etc. |
Irwin/McGraw-Hill, |
Date of publication, distribution, etc. |
1997 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
728 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
MARKETING CHANNELS |
|
Topical term or geographic name entry element |
RELATIONSHIP MARKETING |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Strutton, David |
|
Personal name |
Lumpkin, James R. |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |