| 000 -LEADER |
|---|
| fixed length control field |
00831nam0a22002050a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000077801 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190422154424.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s1994 xxu 000 0 eng d |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2001078926 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.125 |
| Item number |
B527M |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Blattberg, Robert C., ed. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The marketing information revolution |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
Harvard Business School Press, |
| Date of publication, distribution, etc. |
1994 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
373 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MARKETING |
| General subdivision |
DATA PROCESSING |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Glazer, Rashi, ed. |
|
|---|
| Personal name |
Little, John D.C., ed. |
| 991 ## - |
|---|
| -- |
02 |
| -- |
02 |
| -- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |