000 -LEADER |
fixed length control field |
00871nam0a22002170a04500 |
001 - CONTROL NUMBER |
control field |
000081666 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190422164149.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s1980 xxu 000 0 eng d |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2001082879 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.2 |
Item number |
L824E |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Luck, David J. |
245 10 - TITLE STATEMENT |
Title |
Experiential expercises in marketing research |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Englewood Cliffs, N.J. : |
Name of publisher, distributor, etc. |
Prentice-Hall, |
Date of publication, distribution, etc. |
1980 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
181 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
MARKETING RESEARCH |
|
Topical term or geographic name entry element |
MARKETING RESEARCH |
General subdivision |
EXAMINATIONS, QUESTIONS, ETC. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Rubin, Ronald S. |
|
Personal name |
Taylor, Donald A. |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |