000 -LEADER |
fixed length control field |
00642nam0a22001930a04500 |
001 - CONTROL NUMBER |
control field |
000082544 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190422164228.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s1999 si 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
013012897X |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2001083765 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5823 |
Item number |
A372C |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Jim, Aitchison |
245 10 - TITLE STATEMENT |
Title |
Cutting edge advertising : how to create the world's best print for brands in the 21st century |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Singapore : |
Name of publisher, distributor, etc. |
Prentice Hall, |
Date of publication, distribution, etc. |
1999 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
337 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
ADVERTISING |
General subdivision |
HANDBOOKS, MANUALS, ETC. |
991 ## - |
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |