000 -LEADER |
fixed length control field |
00701nam0a22002170a04500 |
001 - CONTROL NUMBER |
control field |
000084276 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190422164349.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s1993 xxu 000 0 eng d |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2001085530 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5823 |
Item number |
P377B |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Patti, Charles H. |
245 10 - TITLE STATEMENT |
Title |
Business to business advertising : a marketing management approach |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Lincolnwood, Ill. : |
Name of publisher, distributor, etc. |
NTC Business, |
Date of publication, distribution, etc. |
1993 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
286 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
ADVERTISING, INDUSTRIAL |
|
Topical term or geographic name entry element |
INDUSTRIAL MARKETING |
General subdivision |
MANAGEMENT |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Hartley, Steven W. |
|
Personal name |
Kennedy, Susan L. |
991 ## - |
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |