| 000 -LEADER |
|---|
| fixed length control field |
01028nam0a22002410a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000084344 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190422164353.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s1998 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0132690853 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2001085602 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.123 |
| Item number |
B876I |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Burnett, John |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Introduction to marketing communication : |
| Remainder of title |
an integrated approach / |
| Statement of responsibility, etc. |
John Burnett, Sandra Moriarty |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. |
Prentice-Hall, |
| Date of publication, distribution, etc. |
c1998 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
659 p. : |
| Other physical details |
col. ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
COMMUNICATION IN MARKETING |
|
|---|
| Topical term or geographic name entry element |
ADVERTISING CAMPAIGNS |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Moriarty, Sandra Ernst |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A25024 |
| Link information for field corresponding to 9XX field |
Aug 19 2003 8:39AM |
| 991 ## - |
|---|
| -- |
02 |
| -- |
02 |
| -- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |