| 000 -LEADER |
|---|
| fixed length control field |
00740nam0a22002290a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000088528 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190422164713.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s1999 xxu 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0761916970 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2001089901 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1 |
| Item number |
L489B |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Levy, Sidney J. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brands, consumers, symbols, & research : Sidney J. Levy on marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc. |
Sage, |
| Date of publication, distribution, etc. |
1999 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
590 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MARKETING |
| General subdivision |
UNITED STATES |
|
|---|
| Topical term or geographic name entry element |
ADVERTISING |
| General subdivision |
UNITED STATES |
|
|---|
| Topical term or geographic name entry element |
CONSUMER BEHAVIOR |
| General subdivision |
UNITED STATES |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rook, Dennis W., comp. |
| 991 ## - |
|---|
| -- |
03 |
| -- |
03 |
| -- |
โฆษณา การสื่อสารเพื่อการตลาด |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |