| 000 -LEADER |
|---|
| fixed length control field |
01144nam0a22002650a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000100370 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190423160525.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s1992 xxu fnf000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0877572518 |
|
|---|
| International Standard Book Number |
0877572267 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2001102033 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.3 |
| Item number |
B786M |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bruner II, Gordon C. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing scales handbook : |
| Remainder of title |
a compilation of multi-item measures / |
| Statement of responsibility, etc. |
Gordon C. Bruner II, Paul J. Hensel |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Chicago, Ill. : |
| Name of publisher, distributor, etc. |
American Marketing Association, |
| Date of publication, distribution, etc. |
1992 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1315 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
3 v. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MARKETING RESEARCH |
| General subdivision |
STATISTICAL METHODS |
| Form subdivision |
HANDBOOKS, MANUALS, ETC. |
|
|---|
| Topical term or geographic name entry element |
SCALING (SOCIAL SCIENCES) |
| Form subdivision |
HANDBOOKS, MANUALS, ETC. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hensel, Paul J. |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A33069 |
| Link information for field corresponding to 9XX field |
Dec 22 2007 1:33PM |
| 991 ## - |
|---|
| -- |
02 |
| -- |
02 |
| -- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |