000 -LEADER |
fixed length control field |
00898nam0a22002890a04500 |
001 - CONTROL NUMBER |
control field |
000105772 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190423161015.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s at fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0324125674 |
|
International Standard Book Number |
0324068611 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2002000615 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
L352M 2002 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Charles W. Lamb |
245 10 - TITLE STATEMENT |
Title |
Marketing / |
Statement of responsibility, etc. |
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel |
250 ## - EDITION STATEMENT |
Edition statement |
6th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Australia : |
Name of publisher, distributor, etc. |
South-Western, |
Date of publication, distribution, etc. |
c2002 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
751 p. + |
Accompanying material |
1 CD-ROM |
500 ## - GENERAL NOTE |
General note |
Includes index |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
MARKETING |
|
Topical term or geographic name entry element |
MARKETING |
General subdivision |
MANAGEMENT |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Hair, Joseph F. |
|
Personal name |
McDaniel, Carl |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A40071 |
Link information for field corresponding to 9XX field |
May 9 2002 9:00AM |
991 ## - |
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |