000 -LEADER |
fixed length control field |
01260nam0a22002650a04500 |
001 - CONTROL NUMBER |
control field |
000108481 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190423161410.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s1991 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0135525144 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2002003380 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.13 |
Item number |
K674I |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip. |
245 10 - TITLE STATEMENT |
Title |
Instructor's manual, 7th ed. marketing management : |
Remainder of title |
analysis, planning, implementation, and control, 7th ed. / |
Statement of responsibility, etc. |
Philip Kotler ; Slimen Saliba, Bruce Wrenn |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
Marketing management : |
Remainder of title |
analysis, planning, implementation, and control, 7th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Englewood Cliffs, N.J. : |
Name of publisher, distributor, etc. |
Prentice Hall, |
Date of publication, distribution, etc. |
c1991 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
361 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
MARKETING |
General subdivision |
MANAGEMENT |
Form subdivision |
PROBLEMS, EXERCISES, ETC. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Saliba, Slimen |
|
Personal name |
Wrenn, Bruce |
|
Personal name |
Kotler, Philip |
Title of a work |
Marketing management : analysis, planning, implementation |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A37125 |
Link information for field corresponding to 9XX field |
Jan 16 2003 2:25PM |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Instructor Manual |