| 000 -LEADER |
|---|
| fixed length control field |
00964nam0a22002650a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000109081 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190423161453.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s2002 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0072435763 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2002003985 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HN90 .M3 |
| Item number |
B792F |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bryant, Jennings |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Fundamentals of media effects / |
| Statement of responsibility, etc. |
Jennings Bryant, Susan Thompson |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
c2002 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
395 p. : |
| Other physical details |
ill. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
The McGraw-Hill series in mass communication and journalism |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MASS MEDIA |
| Geographic subdivision |
UNITED STATES |
| General subdivision |
PSYCHOLOGICAL ASPECTS |
|
|---|
| Topical term or geographic name entry element |
MASS MEDIA |
| General subdivision |
SOCIAL ASPECTS |
| Geographic subdivision |
UNITED STATES |
|
|---|
| Topical term or geographic name entry element |
MASS MEDIA |
| General subdivision |
POLITICAL ASPECTS |
| Geographic subdivision |
UNITED STATES |
|
|---|
| Topical term or geographic name entry element |
MASS MEDIA |
| Geographic subdivision |
UNITED STATES |
| General subdivision |
INFLUENCE |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A33069 |
| Link information for field corresponding to 9XX field |
Sep 19 2002 12:30PM |
| 991 ## - |
|---|
| -- |
03 |
| -- |
03 |
| -- |
โฆษณา การสื่อสารเพื่อการตลาด |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |