| 000 -LEADER |
|---|
| fixed length control field |
00787nam0a22002290a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000116727 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190423171642.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s2003 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071403159 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2003005263 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5821 |
| Item number |
C366F |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cappo, Joe |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The future of advertising : |
| Remainder of title |
new media, new clients, new consumers in the post-television age / |
| Statement of responsibility, etc. |
Joe Cappo |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Chicago, Ill. : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
c2003 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
260 p. : |
| Other physical details |
ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
ADVERTISING |
|
|---|
| Topical term or geographic name entry element |
ADVERTISING |
| Geographic subdivision |
UNITED STATES |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A40065 |
| Link information for field corresponding to 9XX field |
Jul 12 2004 11:18AM |
| 991 ## - |
|---|
| -- |
03 |
| -- |
03 |
| -- |
โฆษณา การสื่อสารเพื่อการตลาด |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |