000 -LEADER |
fixed length control field |
00760nam0a22002290a04500 |
001 - CONTROL NUMBER |
control field |
000116746 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190423171644.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2001 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0130852201 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2003005282 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5821 |
Item number |
L363A |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Lane, W. Ronald |
245 10 - TITLE STATEMENT |
Title |
Advertising : |
Remainder of title |
a framework / |
Statement of responsibility, etc. |
W. Ronald Lane, J. Thomas Russell |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Upper Saddle River, N.J. : |
Name of publisher, distributor, etc. |
Prentice Hall, |
Date of publication, distribution, etc. |
c2001 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
378 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
ADVERTISING |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Russell, J. Thomas |
Dates associated with a name |
1941- |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A36070 |
Link information for field corresponding to 9XX field |
Jul 31 2003 3:02PM |
991 ## - |
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |