000 -LEADER |
fixed length control field |
00969nam0a22002410a04500 |
001 - CONTROL NUMBER |
control field |
000117140 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190423171724.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2001 enk fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0750653868 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2003005678 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
D522M |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Dibb, Sally |
245 10 - TITLE STATEMENT |
Title |
Marketing briefs : |
Remainder of title |
a revision and study guide / |
Statement of responsibility, etc. |
Sally Dibb and Lyndon Simkin |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Oxford : |
Name of publisher, distributor, etc. |
Butterworth-Heinemann, |
Date of publication, distribution, etc. |
2001 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
351 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
MARKETING |
General subdivision |
STUDY AND TEACHING |
|
Topical term or geographic name entry element |
MARKETING |
Form subdivision |
EXAMINATIONS, QUESTIONS, ETC. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Simkin, Lyndon |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A33069 |
Link information for field corresponding to 9XX field |
Nov 21 2003 2:39PM |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |