| 000 -LEADER |
|---|
| fixed length control field |
01108nam0a22002650a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000117861 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190423171834.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s1993 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0135627605 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2003006403 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
K572T |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kirby, Gail |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Test item file marketing : |
| Remainder of title |
an introduction, third edition / |
| Statement of responsibility, etc. |
Gail Kirby, Lewis Hershey |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Marketing : |
| Remainder of title |
an introduction |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Englewood Cliffs, N.J. : |
| Name of publisher, distributor, etc. |
Prentice Hall, |
| Date of publication, distribution, etc. |
c1993 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
451 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MARKETING |
| General subdivision |
HANDBOOKS, MANUALS, ETC. |
|
|---|
| Topical term or geographic name entry element |
MARKETING |
| General subdivision |
STUDY AND TEACHING |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hershey, Lewis |
|
|---|
| Personal name |
Kotler, Philip |
| Title of a work |
Marketing : an introduction |
|
|---|
| Personal name |
Armstrong, Gary |
| Title of a work |
Marketing : an introduction |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A36070 |
| Link information for field corresponding to 9XX field |
Sep 17 2003 2:12PM |
| 991 ## - |
|---|
| -- |
02 |
| -- |
02 |
| -- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Instructor Manual |