000 -LEADER |
fixed length control field |
01027nam0a22002290a04500 |
001 - CONTROL NUMBER |
control field |
000117868 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190423171834.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s1989 xx fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1852510323 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2003006410 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.12 .E86 |
Item number |
M374 |
245 00 - TITLE STATEMENT |
Title |
Marketing : |
Remainder of title |
communicating with the consumer / |
Statement of responsibility, etc. |
D'Arcy Masius Benton & Bowles ; with a foreword by Peter Walker |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
[S.l.] : |
Name of publisher, distributor, etc. |
CBI Initiative, |
Date of publication, distribution, etc. |
1989 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
198 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
MARKETING |
Geographic subdivision |
EUROPEAN ECONOMIC COMMUNITY COUNTRIES |
651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
Geographic name |
EUROPE |
General subdivision |
ECONOMIC INTEGRATION |
710 2# - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
D'Arcy Masius Benton & Bowles |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A36070 |
Link information for field corresponding to 9XX field |
Sep 17 2003 2:38PM |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |