000 -LEADER |
fixed length control field |
00919nam0a22002410a04500 |
001 - CONTROL NUMBER |
control field |
000117872 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190423171834.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s1989 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0395495946 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2003006414 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
M374 1989 |
245 00 - TITLE STATEMENT |
Title |
Marketing cases / |
Statement of responsibility, etc. |
Mary C. Gilly, William M. Pride, O.C. Ferrell |
250 ## - EDITION STATEMENT |
Edition statement |
4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Boston, Mass. : |
Name of publisher, distributor, etc. |
, |
Date of publication, distribution, etc. |
c1989 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
417 p. : |
Other physical details |
ill. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
MARKETING |
General subdivision |
CASE STUDIES |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Gilly, Mary C. |
|
Personal name |
Pride, William M. |
|
Personal name |
Ferrell, O.C. |
Dates associated with a name |
1945- |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A36070 |
Link information for field corresponding to 9XX field |
Sep 17 2003 2:43PM |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |