000 -LEADER |
fixed length control field |
01198nam0a22002650a04500 |
001 - CONTROL NUMBER |
control field |
000117874 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190423171835.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s1990 xxu fnx000 000 0beng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0256086680 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2003006417 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.2 |
Item number |
D544I |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Dillon, William R. |
245 10 - TITLE STATEMENT |
Title |
Instructor's manual to accompany marketing research in a marketing environment, second edition / |
Statement of responsibility, etc. |
William R. Dillon, Thomas J. Madden, Neil H. Firtle |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
Marketing research in a marketing environment, second edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Homewood, Ill. : |
Name of publisher, distributor, etc. |
Irwin, |
Date of publication, distribution, etc. |
c1990 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
559 p. : |
Other physical details |
ill. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
MARKETING RESEARCH |
General subdivision |
STUDY AND TEACHING |
|
Topical term or geographic name entry element |
MARKETING RESEARCH |
Form subdivision |
PROBLEMS, EXERCISES, ETC. |
|
Topical term or geographic name entry element |
MARKETING RESEARCH |
Form subdivision |
HANDBOOKS, MANUALS, ETC. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Madden, Thomas J. |
|
Personal name |
Firtle, Neil H. |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A40065 |
Link information for field corresponding to 9XX field |
Sep 25 2003 3:34PM |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Instructor Manual |