| 000 -LEADER |
|---|
| fixed length control field |
01033nam0a22002650a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000123396 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190530144331.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s1999 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071147799 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2004002199 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5827.2 |
| Item number |
T768N 1996 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Trout, Jack |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The new positioning : |
| Remainder of title |
the latest on the world's # 1 business strategy / |
| Statement of responsibility, etc. |
Jack Trout with Steve Rivkin |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
International ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York, N.Y. : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
c1996 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
173 p. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Management and organization series |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
POSITIONING (ADVERTISING) |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rivkin, Steve |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| b |
200401210082 |
| p |
500.00 |
| n |
BUR |
| r |
SID01 RONO20030434 ORDNO176 |
| t |
10 |
| c |
10 |
| l |
B |
| h |
HF5827.2 |
| j |
0 |
| i |
T768N 1996 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A39010 |
| Link information for field corresponding to 9XX field |
May 12 2004 3:44PM |
| 991 ## - |
|---|
| -- |
03 |
| -- |
05 |
| -- |
ประชาสัมพันธ์ การสื่อสารเพื่อการจูงใจ การสื่อสารในสำนักงาน |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |