000 -LEADER |
fixed length control field |
01149nam0a22002530a04500 |
001 - CONTROL NUMBER |
control field |
000128090 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190530145016.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2005 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0131017705 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2004007232 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.126 |
Item number |
S644C |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Spiller, Lisa D. |
245 10 - TITLE STATEMENT |
Title |
Contemporary direct marketing / |
Statement of responsibility, etc. |
Lisa D. Spiller, Martin Baier |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Upper Saddle River, N.J. : |
Name of publisher, distributor, etc. |
Pearson/Prentice Hall, |
Date of publication, distribution, etc. |
c2005 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
410 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
DIRECT MARKETING |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Baier, Martin |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
200407230153 |
p |
2562.00 |
n |
BUR |
r |
SID02 RONO20040451 ORDNO10 |
t |
10 |
c |
10 |
l |
B |
h |
HF5415.126 |
j |
0 |
i |
S644C |
|
b |
200408160036 |
p |
2562.00 |
n |
BUR |
r |
SID02 RONO20040451 ORDNO10 |
t |
10 |
c |
10 |
l |
B |
h |
HF5415.126 |
j |
0 |
i |
S644C |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A40064 |
Link information for field corresponding to 9XX field |
Aug 18 2004 4:34PM |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |