000 -LEADER |
fixed length control field |
01137nam0a22002650a04500 |
001 - CONTROL NUMBER |
control field |
000134899 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190530154602.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2005 at fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1861529961 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2005002455 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.127 |
Item number |
P573E |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Pires, Guilherme Dias |
245 10 - TITLE STATEMENT |
Title |
Ethnic marketing : |
Remainder of title |
accepting the challenge of cultural diversity / |
Statement of responsibility, etc. |
Guilherme D. Pires and P. John Stanton |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Australia : |
Name of publisher, distributor, etc. |
Thomson, |
Date of publication, distribution, etc. |
2005 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
274 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
MINORITY CONSUMERS |
|
Topical term or geographic name entry element |
TARGET MARKETING |
|
Topical term or geographic name entry element |
MARKET SEGMENTATION |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Stanton, John |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
200505120034 |
p |
1420.00 |
n |
BUK |
r |
SID02 RONO20050270 ORDNO142 |
t |
10 |
c |
10 |
l |
B |
h |
HF5415.127 |
j |
0 |
i |
P573E |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A47008 |
Link information for field corresponding to 9XX field |
May 17 2005 1:05PM |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |