000 -LEADER |
fixed length control field |
01118nam0a22002890a04500 |
001 - CONTROL NUMBER |
control field |
000141980 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190530160634.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2005 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0471718378 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2006002958 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5822 |
Item number |
J333L |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Jaffe, Joseph |
245 10 - TITLE STATEMENT |
Title |
Life after the 30-second spot : |
Remainder of title |
energize your brand with a bold mix of alternatives to traditional advertising / |
Statement of responsibility, etc. |
Joseph Jaffe |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Hoboken, N.J. : |
Name of publisher, distributor, etc. |
An Adweek Book, |
Date of publication, distribution, etc. |
c2005 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
284 p. : |
Other physical details |
ill. |
500 ## - GENERAL NOTE |
General note |
Includes index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
ADVERTISING |
General subdivision |
PSYCHOLOGICAL ASPECTS |
|
Topical term or geographic name entry element |
CUSTOMER RELATIONS |
|
Topical term or geographic name entry element |
TARGET MARKETING |
|
Topical term or geographic name entry element |
ADVERTISING |
General subdivision |
TECHNOLOGICAL INNOVATIONS |
|
Topical term or geographic name entry element |
INTERACTIVE MARKETING |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
200607270156 |
p |
764.00 |
n |
BUR |
r |
SID02 RONO20060390 ORDNO9 |
t |
10 |
c |
10 |
l |
B |
h |
HF5822 |
j |
0 |
i |
J333L |
|
b |
200607270157 |
p |
764.00 |
n |
BUR |
r |
SID02 RONO20060390 ORDNO9 |
t |
10 |
c |
10 |
l |
B |
h |
HF5822 |
j |
0 |
i |
J333L |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A39016 |
Link information for field corresponding to 9XX field |
Aug 3 2006 4:09PM |
991 ## - |
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |