| 000 -LEADER |
|---|
| fixed length control field |
01792nam0a22003010a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000143429 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190530160830.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s2549 th fnx000 000 0ntha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9742191034 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2006004445 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5814 |
| Item number |
ธ633ศ 2549 |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
ธีรพล ภูรัต |
| Dates associated with a name |
2504- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
ศาสตร์แห่งการโฆษณา = |
| Remainder of title |
Approach of advertising : strategies and processes / |
| Statement of responsibility, etc. |
ธีรพล ภูรัต ; ภาควิชาการโฆษณา คณะนิเทศศาสตร์ มหาวิทยาลัยกรุงเทพ |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Approach of advertising : |
| Remainder of title |
strategies and processes |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
พิมพ์ครั้งที่ 3 ปรับปรุงแก้ไข |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
ปทุมธานี : |
| Name of publisher, distributor, etc. |
มหาวิทยาลัย, |
| Date of publication, distribution, etc. |
2549 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
158 หน้า : |
| Other physical details |
ภาพประกอบ |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
บรรณานุกรม |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
โฆษณา |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
มหาวิทยาลัยกรุงเทพ. |
| Subordinate unit |
คณะนิเทศศาสตร์. |
| -- |
ภาควิชาการโฆษณา |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| b |
200611160029 |
| p |
110.00 |
| n |
BUR |
| r |
SID01 RONO20060440 ORDNO94 |
| t |
60 |
| c |
10 |
| l |
TEXT |
| h |
HF5814 |
| j |
0 |
| i |
ธ633ศ 2549 |
|
|---|
| b |
200611160030 |
| p |
110.00 |
| n |
BUR |
| r |
SID01 RONO20060440 ORDNO94 |
| t |
60 |
| c |
10 |
| l |
TEXT |
| h |
HF5814 |
| j |
0 |
| i |
ธ633ศ 2549 |
|
|---|
| b |
200611160031 |
| p |
110.00 |
| n |
BUK |
| r |
SID01 RONO20060440 ORDNO94 |
| t |
60 |
| c |
10 |
| l |
TEXT |
| h |
HF5814 |
| j |
0 |
| i |
ธ633ศ 2549 |
|
|---|
| b |
200611160032 |
| p |
110.00 |
| n |
BUK |
| r |
SID01 RONO20060440 ORDNO94 |
| t |
60 |
| c |
10 |
| l |
TEXT |
| h |
HF5814 |
| j |
0 |
| i |
ธ633ศ 2549 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A40064 |
| Link information for field corresponding to 9XX field |
Nov 21 2006 3:00PM |
| 991 ## - |
|---|
| -- |
03 |
| -- |
03 |
| -- |
โฆษณา การสื่อสารเพื่อการตลาด |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
BU Textbook |