000 -LEADER |
fixed length control field |
01351nam0a22003010a04500 |
001 - CONTROL NUMBER |
control field |
000143872 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190530160908.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2006 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071456805 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2006004894 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HM1226 |
Item number |
H533 2006 |
245 00 - TITLE STATEMENT |
Title |
High visibility : |
Remainder of title |
transforming your personal and professional brand / |
Statement of responsibility, etc. |
Irving Rein ... [et al.] |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York, N.Y. : |
Name of publisher, distributor, etc. |
McGraw-Hill, |
Date of publication, distribution, etc. |
c2006 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
366 p. : |
Other physical details |
ill. |
500 ## - GENERAL NOTE |
General note |
Rev. ed. of: High visibility / Irving Rein, Philip Kotler, Martin Stoller. 2nd ed. 1997 |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
PUBLICITY |
|
Topical term or geographic name entry element |
FAME |
|
Topical term or geographic name entry element |
CELEBRITIES |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Rein, Irving |
|
Personal name |
Rein, Irving J.. |
Title of a work |
High visibility |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
200612140001 |
p |
780.00 |
n |
BUR |
r |
SID02 RONO20060612 ORDNO4 |
t |
10 |
c |
10 |
l |
B |
h |
HM1226 |
j |
0 |
i |
H533 2006 |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A39016 |
Link information for field corresponding to 9XX field |
Dec 16 2006 10:36AM |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
|
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |