| 000 -LEADER |
|---|
| fixed length control field |
01201nam0a22002530a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000145344 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190530161056.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s2002 xxk fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978273659365 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2007001410 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD9980.5 |
| Item number |
U526 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Uncommon practice : |
| Remainder of title |
people who deliver a great brand experience / |
| Statement of responsibility, etc. |
editors Andy Milligan and Shaun Smith |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Financial Times/Prentice Hall, |
| Date of publication, distribution, etc. |
2002 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
174 p. : |
| Other physical details |
ill. (some col.) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
SERVICE INDUSTRIES |
| General subdivision |
MARKETING |
|
|---|
| Topical term or geographic name entry element |
ADVERTISING |
| General subdivision |
BRAND NAME PRODUCTS |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Milligan, Andy, |
| Relator term |
ed. |
|
|---|
| Personal name |
Smith, Shaun, |
| Relator term |
ed. |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| b |
200704240017 |
| p |
1709.00 |
| n |
BUR |
| r |
SID02 RONO20070202 ORDNO11 |
| t |
10 |
| c |
10 |
| l |
B |
| h |
HD9980.5 |
| j |
0 |
| i |
U526 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A37125 |
| Link information for field corresponding to 9XX field |
Apr 25 2007 2:04PM |
| 991 ## - |
|---|
| -- |
02 |
| -- |
02 |
| -- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
|
|---|
| -- |
03 |
| -- |
03 |
| -- |
โฆษณา การสื่อสารเพื่อการตลาด |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |