| 000 -LEADER |
|---|
| fixed length control field |
01546nam0a22003130a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000145918 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190530161143.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s2007 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071105897 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2007002006 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
B442A 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Belch, George E. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising and promotion : |
| Remainder of title |
an integrated marketing communications perspective / |
| Statement of responsibility, etc. |
George E. Belch & Michael A. Belch |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th ed. , McGraw-Hill international ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. |
c2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
820 p. : |
| Other physical details |
ill. (chiefly col.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
ADVERTISING |
|
|---|
| Topical term or geographic name entry element |
SALES PROMOTION |
|
|---|
| Topical term or geographic name entry element |
COMMUNICATION IN MARKETING |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Belch, Michael A. |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| b |
200705260018 |
| p |
900.00 |
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| b |
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| b |
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| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A47077 |
| Link information for field corresponding to 9XX field |
Sep 16 2008 9:30AM |
| 991 ## - |
|---|
| -- |
02 |
| -- |
02 |
| -- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |